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Tahoe City
Friday, July 12, 2024
The first Tahoe Guide issue. Click to read it.

Tahoe’s Original Visitor Guide since 1982

On Feb. 18, 1982, David Mogilefsky published the first edition of “North Tahoe Week” featuring a photograph by Vance Fox of a skier cliff jumping near the horse trails in Olympic Valley.

That first edition was 12 pages and was full of information about local resorts, babysitters, events and things to do in North Tahoe and Truckee area. Lift tickets were $20 at Palisades Tahoe, and advertisers included realtors, art galleries and restaurants. The cover featured a photograph inside a hand-drawn outline of Lake Tahoe, and the only editorial feature was the tongue-in-cheek Yesteryear column that featured fictional news from the past.

The slogan of the magazine was “Don’t Nobody Bring Me No Bad News.”

In 1997, the magazine was purchased by Dale and Shirley Good. The Good family operated Tahoe Guide for nearly 17 years, before longtime Editor & Associate Publisher Katherine E. Hill purchased the magazine in 2013.

Through the decades, Tahoe Guide has gone through many name changes, and is known for its iconic covers of breathtaking scenery and of locals enjoying the lifestyle that living in the Tahoe-Truckee region affords.

It has grown into a magazine that chronicles the remarkable people and places that define our community. Today, the magazine is filled with local voices from our columnists and staff, to the many freelance writers and photographers that are a part of each edition of Tahoe Guide.

Tahoe Guide today

Before I became its owner, I worked for three years as the magazine’s Editor and nearly seven years as its Associate Publisher. All the while, I made changes to the magazine’s content gradually until I became the owner and was able to implement my own vision for Tahoe Guide.

First, it was important to me to stay true to David’s original vision covering events and entertainment, recreation and dining for our visitors and vacation homeowners. As the late Joy “Big Joy” Michel would say: “We cover the fun.”

But my vision was to cover a broader spectrum of the fun. What makes Tahoe such a special place to visit and live is not just the events, but the people, the sense of welcoming, the commitment to living life to its fullest, the family we make in Tahoe. It’s that connection that also draws our visitors to return again and again.

And, as the only publication specifically targeting our visitors and vacation homeowners for more than 40 years, it was important to me to use our platform to provide them with information that will help them feel like a part of the community while also helping to protect its fragile beauty.

That has included increased coverage on public-lands access, including backcountry access, increased parking and transportation for trail users, changes to U.S. Forest Service rules on access and the impacts on winter and summer recreation on the environment.

I also increased our coverage on the local food scene by adding a feature in every edition on a variety of topics and added a profile in every edition on local artists, craftspeople and makers in our community. Our continued arts coverage is now in jeopardy with mounting costs and decreasing advertising support

As wildfires become more a threat to our communities, I also added Wildfire Preparedness coverage to Tahoe Guide. In 2023, we secured a three-year grant from the North Tahoe Community Alliance to produce a standalone Wildfire Preparedness Guide for the North Lake Tahoe community. The first edition will publish in spring 2024. 

Also in 2023, I changed the name from Tahoe Weekly to Tahoe Guide to better reflect the evolution of the magazine. 

Mail subscriptions

In 2022, we were able to launch print subscriptions for the first time. If you’re interested in receiving every edition mailed to you, visit YourTahoeGuide.com/subscribe to sign up.

Or, you can mail us a check. Please include your email and phone number in case we have any questions. 

Make checks payable to: 
Range of Light Media Group
POB 154, Tahoe Vista, CA 96148

Thank you for reading Tahoe Guide.

– Katherine E. Hill, Publisher

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