Alpenglow Sports launches Local Artist Initiative

Courtesy Alpenglow Sports

Alpenglow Sports announces the debut of “A Skintrack Mind,” a new design from local artist and adventurer Bryn Merrell. Created especially for Alpenglow Sports, “A Skintrack Mind” long-sleeve T-shirts and crew-neck sweatshirts are now available.

Now in its third year, the local artist initiative was created to support Tahoe artists through a partnership with the shop. The concept is simple: work with a local, hand-picked artist, print his or her exclusive work on comfortable and good-looking apparel and give the artist a healthy portion of each sale. For all three years of the initiative, a quote from Marc Chagall has been particularly pertinent: “Great art picks up where nature ends.”

The first Local Artist Initiative debuted in winter of 2016 featuring a mountain design by Tahoe native and artist Brian Orr. In 2017, Alpenglow Sports chose a design also by Merrell featuring a colorful interpretation of Mount Whitney.

According to Merrell, she had not painted for a long time before she moved from Arizona to California, where her artistic passion was reignited.

“Living and playing in Tahoe City, I often use the Sierra as a vessel for my inspiration,” she said in a press release. “When I am outside, I can’t help but to see our town in a whimsical and colorful way. I try to translate this into my work so that I can share this same artistic mindset to others who also find joy in the mountains.”

Local artists who would like to collaborate with Alpenglow Sports for the Local Artist Initiative 4.0 or in another capacity, can contact Brendan Madigan at (530) 583-6917 or [email protected]. | alpenglowsports.com