Jeremy Jones featured in mountain safety series

Professional snowboarder Jeremy Jones talks about kid safety on the slopes in a new video series unveiled by Ski California, the California Ski Industry Association, to further educate guests about having a safe experience.

The first in a three-part video series arrives after the recent release of Ski California’s first Mountain Safety Guide for the 2017-18 season.

The video shows another side to Jones. The founder of Protect Our Winters (POW) has received broad acclaim for appearing in several films and documentaries for his big mountain snowboarding. But Jones is also a father of two children and who wanted to share his knowledge for youngsters and their parents in the Ski California video public service announcements.

The two other videos in the series, which will be unveiled in the coming weeks, feature Olympic gold medalist Maddie Bowman offering guidelines for being Park SMART in terrain parks, and a resort instructor educating first-time skiers and riders. The mobile-friendly videos also will appear on Ski California’s Facebook and Instagram pages, and will be available from Ski California member resorts.

“Our goal is to reach the millions of guests who annually come to enjoy some of the best snow on the planet with a simple set of guidelines and reminders for a safe and enjoyable experience,” said Michael Reitzell, Ski California president in a press release. “We encourage all visitors to get a copy of the Mountain Safety Guide, review the digital version online, watch the video series and be our partners in safety.”

The guide contains safety education every resort guest should know, covering everything from what to do before you ski or ride, to loading and riding lifts, navigating potential hazards (including deep snow and avalanche awareness), and understanding trail signage. The guide is printed on reclaimed stone without using trees or water, and is waterproof and tear-resistant.

The Mountain Safety Guide is supported by the Association of Professional Patrollers, the National Ski Patrol, the National Ski Areas Association, the U.S. Forest Service, the American Association of Snowboard Instructors, the Professional Ski Instructors of America, the Sierra Avalanche Center, the High Fives Foundation and lead sponsor, KÜHL clothing. |