Matchstick Productions releases new ski flick trailer

Markus Eder | Courtesy Matchstick Productions

The winter of 2017 provided the team at Matchstick Productions with a clean slate and an opportunity to get back to their roots. As illustrated by the new trailer for “Drop Everything,” that shift in thinking meant that everyone involved had the time of their lives making this new ski film.

“Drop Everything,” is the brainchild of veteran director Scott Gaffney, the man behind “There’s Something About McConkey” and other Matchstick classics. “As a film company, it seems we’ve been working to impress viewers in so many different ways – moving stories, elaborate cinematography and cutting-edge editing techniques,” says Gaffney in the a press release. “We’ve been after the ‘wow’ factor. But as we focused on all of that, I feel that one of the most critical elements got lost in the mix: fun. And that’s what skiing is all about, right? With ‘Drop Everything,’ I want to put entertainment at the forefront. I want people walking away from our ski movie smiling, laughing and feeling like they can’t wait to click into their skis again.”

Cody Townsend | Courtesy Matchstick Productions

As a ski movie viewer and enthusiast himself, Gaffney says that he wants an action-packed movie that features the athletes as superstars. “So we’re going back to a bit of an old school style: personal skier segments, a whole lot of character and personality, several elaborate skits, and quick hitting comedy. Simply put, I want to deliver a rollercoaster ride that no one wants to get off of.”

Audiences can expect unparalleled performances from many of the top skiers in the world. “Drop Everything” features Mark Abma, Markus Eder, Eric Hjorleifson, Michelle Parker, Sammy Carlson, Cody Townsend, Elyse Saugstad, Tanner Rainville, Chris Rubens, Aaron Blunck, Sander Hadley, Connery Lundin and more. The next-level action was captured in world-class destinations including Meadow Lodge, British Columbia, Tahoe, Whistler, British Columbia, Crested Butte, Colo., Revelstoke, British Columbia, and Silverton, Colo

Chris Rubens | Courtesy Matchstick Productions

Always on the leading edge of camera technologies, Matchstick Productions filmed the entire movie in 6K ultra high-definition. According to Matchstick co-founders Steve Winter and Murray Wais, the difference will shatter viewers’ expectations.

“Pricing of UHD TVs and other devices has come down while streaming bandwidth has simultaneously improved, meaning it’s easier than ever to access ultra HD content,” says Wais in a press release.

Winter adds, “This will easily be the best-looking film we’ve ever released. Vivid colors, precise picture detail, and rich audio will make this a very memorable viewing experience.”

The film will debut on Sept. 14 at the world-famous Paramount Theatre in Denver, Colo., before setting out on a global film tour. For more information about “Drop Everything” tour dates and to watch a trailer, visit