Fresh Bakin’, the Pier Group, World Famous Productions and Mindful Massive bring a most epic electronic event Memorial Day Weekend to the Reno Event Center.
Featuring Skrillex, along with PsyFi, Richard Xavier and Vindata, the event is a benefit for the Space Whale Art Project. The 50-foot stained glass and steel sculpture of a mother humpback whale and her calf, created by the same team that conceived the 2014 Burning Man sculpture, “Embrace,” will make its debut at Burning Man and then travel around the world. At the heart of the Space Whale Art Project is the mission to bring awareness to the issues that face the planet, one’s relationships with nature and one’s responsibility to preserve the environment.
Android Jones | Steve Stanton Photography
Renowned digital artist Android Jones is the creative force behind what promises to be beyond mind-blowing, psychedelic visuals for the event. He is also an integral part of the Space Whale team. A seeker of the truth, Jones emanates a powerful presence.
“This event is a culmination of something I crave to be part of.
It’s the love of a big community. All these teams getting together
and sharing a vision, the elements of the mission, the art and the music.”
At the 2014 Burning Man, Jones went to watch the “Embrace” sculpture burn. He parked his art car with his gear, and while waiting was overwhelmed by the beauty of the people gathered. He decided to make a digital recording of what was occurring.
“I started to paint ‘Embrace’ as it was burning,” says Jones.
Embrace by Android Jones | Steve Stanton Photography
The piece caught the attention of a friend who wanted to use the rendering for an album cover, which led to Matt Schulz, one of the creators of “Embrace” and executive director of The Generator in Reno. Jones sought to acquire permission to use the work. Ultimately, this all became an involvement with the Space Whale Art Project. With a deep resonance and love of The Vedas of Hinduism, Jones says, “If we do reincarnate it would be in the interest to make the planet a better place.”
Jones has been putting his digital art to music and DJ sets for the last 10 years.
“I make music come alive with visuals,” he explains. The art Jones creates is outer worldly spectacular — the depth of his inspiration he says comes through him.
“Source is infinite, unfathomable and eternal. I create a condition that is favorable to receive that kind of energy. It’s about being in touch with something much more powerful than me.”
Musician and DJ PsyFi, aka Miles Ross, from San Francisco is one of the DJs performing at the event. “I was asked to perform at the event by friend Matty Roberts of World Famous Productions. I am excited about the opportunity to play with Skrillex,” says
Ross, who has been producing music for many years and is passionate about the growth of the electronic music community.
“This event is a culmination of something I crave to be part of. It’s the love of a big community. All these teams getting together and sharing a vision, the elements of the mission, the art and the music. I am just part of the soundtrack, which is just as important as the music itself,” explains Ross.
His inspiration is drawn from simple things, such as time with his new puppy, living in Oakland and being in the inner city near the rap culture, walking down the street and hearing music from people’s cars. He grew up playing guitar in punk rock bands and has been making electronic music for the past six years.
“My music is melodically driven chords. I look to create emotion. It’s music with a bass-driven and crunchy distorted bass sound. The juxtaposition of these elements creates an awesome sound. It’s melodic bass music,” says Ross.
“I realize that the more love and kindness I give, that there is a direct correlation between the love I give and my own personal happiness and writing music,” Ross says. “(Burning Man) is part of being something way bigger than any one person and that is what calls me.”
The Space Whale Art Project fundraiser with its stellar lineup of music and art is not to be missed. The event is on May 27 at The Reno Event Center. Doors open at 6 p.m. All ages are welcome.
For more information or to purchase tickets, visit freshbakin.com.
May 27 | 6:30 p.m.
$30-$50 | All ages
Reno Event Center | Reno, Nev.
After party w/Ghastly & Illenium
11 p.m. | $21 | 18+ only
Cargo | Reno, Nev.