On Feb. 18, 1982, David Mogilefsky published the first edition of “North Tahoe Week” featuring a photograph by Vance Fox of a skier cliff jumping near the horse trails in Squaw Valley.
That first edition was 12 pages and was full of information about local the resort, babysitters, events and things to do in North Tahoe and Truckee area. Lift tickets were $20 at Squaw Valley, and advertisers included realtors, art galleries and restaurants. The cover featured a photograph inside a hand-drawn outline of Lake Tahoe, and the only editorial feature was the tongue-in-cheek Yesteryear column that featured fictional news from the past.
The slogan of the magazine was “Don’t Nobody Bring Me No Bad News.”
Since then, The Weekly celebrated its 30th anniversary in 2012.
Through the decades, The Weekly has gone through many name changes, has become known for its iconic covers of breathtaking scenery and of locals enjoying the lifestyle that living in the Tahoe-Truckee region affords. It has grown into a magazine that chronicles the remarkable people and places that define our community. Today, the magazine is filled with local voices from our columnists and staff, to the many freelance writers and photographers that help publish each edition of The Weekly.
“It’s one of the best things we’ve ever done,” says owner Dale Good. “We always enjoyed coming to the lake with our family. We have a great appreciation for the lake, especially the North Shore.
“We owe a great deal of thanks to Patrice (Parsons) and all of the people that have worked at the magazine. David Mogilefsky started the magazine and succeeded in giving it its presence.
“Patrice knew everyone and everything about Tahoe and guided us through the early years,” Dale said of Parsons, who was Associate Publisher for many years before retiring in 2004.
“We’ve enjoyed being a part of (Tahoe) – it’s a wonderful place. It’s one of the most beautiful places in the world. It’s been our family summer place and our daughters (Chelsea and Mackenzie) have worked summers (in Tahoe.)”
In each edition of The Weekly, we strive to bring our readers the best coverage of the community in our core areas – recreation, arts and entertainment, dining and events. Our readership comprises both locals and tourists, and we work to serve both markets in every issue.
A few years ago, we adopted the new slogan “Capturing the Spirit of Tahoe & Truckee Since 1982.” That spirit means reflecting the indefinable force that draws each of us to the Tahoe-Truckee area; a spirit that is different for each of us.
We have all enjoyed capturing a piece of that spirit in every issue of The Weekly for the last three decades, and we look forward to serving our readers and advertisers in the decades to come.