If you’ve ever driven along State Route 89, chances are you’ve noticed the rings adorning the sign at the entrance to Olympic Valley. Though the Tahoe area hasn’t played host to the Olympic Games since 1960, a group is trying to bring back that Olympic magic for the 2026 Winter Olympics.
The movement to bring the Games back to this region is being spearheaded by a group based out of Reno called the Reno Tahoe Winter Games Coalition. Initially, members had hoped to bring the 2022 Games here. The group’s CEO, Jon Killoran, says they have dropped that plan and are now pushing for the 2026 Winter Olympic Games.
“One of the things you’re taught when you go after an Olympic bid in this process is the word patience,” says Killoran.
Economic factors weigh heavily on any decision regarding the process; the Sochi Olympics reportedly cost somewhere in the neighborhood of $51 billion. Add to this the fact that the Reno-Tahoe area is up against potential bids from Denver, Anchorage and Lake Placid in this country alone, as well as a host of international competition. The International Olympic Committee is set to choose a bid in 2019.
Until then, perhaps the most important thing is to simply pray for snow.